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Business owners play many roles. Running the business and making day-to-day transactions and decisions are only part of the process. Providing phenomenal goods and services is one of the biggest goals, but people need to know about the business first. Many people get their information from the media. Media comes in all forms - newspapers, magazines, television programs, radio shows, etc. The Web has ushered in other forms of media. Familiarization and engagement in media will increase an owner's credibility and acclaim amongst the public.
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