SMBs

A Little Emotional Assurance Goes A Long Way

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Executive Summary

It's a sad fact of business that even in times of economic boom, the majority of fledgling companies go bust. Since it is investors, board members, customers and employees who provide the cash, skills and other resources to turn entrepreneurial dreams into profitable reality, stakeholder support is crucial at the early stages of a company's development. Entrepreneurs may meet all the cognition-based evaluation criteria for any new start-up, including factors such as the founder's education and the quality of presentations.

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