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In management research, the long tail phenomenon is typically linked to the long-tail of product demand distribution, particularly under electronic distribution, storing and consumption of content. This paper discusses the role of open mobile software platforms in creating a market for niche mobile applications. Open software platforms of smartphones facilitate innovation around new applications. This study makes a hypothesis that open software platforms are boosting the use of niche applications. Empirical data on smartphone usage is collected over three consequent years in Finland. The dataset of 1 145 smartphone users is analyzed in studying whether the long-tail phenomenon is evident in the demand for mobile applications.
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