Date Added: Jun 2010
With global warming at the top of the public agenda, the media world is starting to ask some logical questions: Should investing energy to illuminate advertising displays? If so, are these displays as environmentally responsible as they could be? How can one drive down the carbon footprint of backlit advertising? The outdoor advertising industry has begun to recognize that providing good answers to the second and third questions is the best way to prevent the first question from dominating the debate. In short, the industry needs to do everything it can to reduce its environmental impact now, before governments start to introduce financially punitive legislation.