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First order Markov Chain is used to find out the equilibrium market share of products in the present period as a basis for predicting future market shares. The strength of subscribers' loyalty to selected network service providers over a period using variance analysis revealed that subscribers' loyalty is functionally not dependent on the subjective perception of subscribers, but on its five marketing mix determinants; network coverage, tariff, free SMS, connectivity and customer services. By estimating the Transition Probability Matrix (TPM), using the method of Unweighted Restricted Ordinary Least Squares; the scope of subscribers' loyalty, subscribers switching probabilities among service providers were calculated to suggest the probable marketing mix on equilibrium market share.
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