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Utility mining has recently been an emerging topic in the field of data mining and so is the web mining, an important research topic in database technologies. Through the world wide web development, the web utility mining, which can be viewed as a mixed term of web mining & utility mining, becomes much more meaningful with the introduction of the emerging concepts of two-phase algorithm & on-shelf utility, already proved to be very effective under their respective fields of data mining. In this paper, the authors had proposed "High on-shelf web utility mining", which introduces the concept of "Utility" into on-shelf web log into an improved Two-Phase algorithm that can further discover high on-shelf utility data on web-pages highly efficiently.
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