A Natural Fit for Nutritional Beverages
Milk performs as a base or an ingredient in drinks targeted to nutrition-seeking consumers. Old-timers in the milk industry will say that milk, all by itself, is a nutritional beverage. It doesn't need to be boosted, fortified or further processed to be positioned in the functional foods category, they'll argue. And they're not completely wrong, as milk is an inherently nutritional beverage. But, another reality is that marketers and consumers alike still view the white stuff as a commodity rather than a functional food. This article is on milk as a functional beverage.