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There are only three kinds of resources they have to devote to every kind of work to be done: Time, Talent (people) and Money. The normal businesses devote far too much of these scarce resources to problem solving or to "incremental innovation," which, if successful, adds only a small increment of revenue, and a larger dose of complexity. The brilliant thinker Peter F. Drucker often observed that the primary job of management is to allocate scarce resources to the greatest opportunities, where the results of success would be a meaningful increase in profitable growth.
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