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In many countries, digital city or ubiquitous city (u-City) projects have been initiated to provide digitalized economic environments to cities. Recently in Korea, Kangwon Province has started the u-Kangwon project to boost local economy with digitalized tourism services. The authors analyze the limitations of the ubiquitous IT approach through the u-Kangwon case. They have found that travelers are more interested in quality over speed in access of information. For improved service quality, they are looking to develop an IT-convergence Service Design Framework (ISDF). The ISDF is based on the service engineering technique and composed of three parts: Service Design, Service Simulation, and the Service Platform.
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