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Industry initiatives and hype abound today around corporate environmental consciousness and responsibility. Driven in large part by heightened consumer demand for environmentally friendly products and services, companies have responded to the issue mainly from a marketing standpoint - adopting green messaging and methodologies to appeal to their customers' emotional environmental preferences. At the same time, government demands in the form of energy mandates and emission goals are putting pressure and additional energy cost constraints on corporations. To compound the issue, current IT energy consumption in the data center is astronomical.
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