A New Memory Efficient Technique for Fraud Detection in Web Advertising Networks

Date Added: Aug 2010
Format: PDF

The advertising network considered as the middle man in web advertising between advertisers and publishers. This paper presented an intelligent and memory efficient Fraud detection technique with intelligent classification engine to be used by the advertising networks to scan clicks and impressions offline streams happen on publisher side for the purpose of detecting click fraud and impression fraud. The proposed classification technique is based on the proposed data structure for a Scalable Dynamic Counting Bloom Filter (SDCBF). It is a hybrid structure between the Scalable Bloom Filter (SBF) and the Counting Bloom Filter (CBF). It is a variant of the CBF in such a way that, the counter is a dynamic size bit array that can adapt dynamically to its content.