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As collaboration and data sharing within and between organizations continues to rise, businesses will need to protect sensitive data now more than ever before. If an organization cannot assure its customer base that strong security measures are in place to protect credit card information and other types of personal and sensitive data, customers will vote with their feet and flee to a competitor. Since the cost of acquiring a new customer is estimated to be between 5 and 10 times the cost of keeping current customers, in challenging economic environments it's in the best interest of an organization to take the extra steps necessary to improve its security posture.
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