Project Management

A Quantitative Research On Physicians-Detailers Long-Term Relationships Building, In Prescribed Drug Marketing Contexts

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Executive Summary

The presented research is part of a doctoral study, which, among others, investigated a wide array of relationship building constituents and effects that may evolve in the context of a physicians - detailers-pharmaceutical companies' network. Specifically, for the purposes of this paper, the authors select the variables detailer's listening efficacy, detailer's responsiveness and detailer's reliability, regarded as relationship-building variables and examine their interpreting powers upon physicians' trust and physician's satisfaction from interaction, regarded as relationship-building effects.

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