A Road to Media-Aware User-Dependent Self-Adaptive Networks

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Executive Summary

The Telecommunications world has been using the wholesale model for a long time, covering both the Connectivity and Service provisioning. This business model is 100% proof for analog telephony and even for Internet Access, but it's starting to show its weakness when Broadcast services offers are brought to the market. Creativity and innovation are key factors for the success of new business roles, more precisely disruptive creativity (one of the pillars of Schumpeter's philosophy: research on topics that big companies will not invest as they are not part of their day-to-day products, services or process).

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