Date Added: Sep 2009
Repeat business from loyal customers plays a vital role in the success of most businesses. Customers are much more likely to return to your business if they are satisfied customers. Some businesses rely on common sense when deciding what will lead to customer satisfaction. For example, it seems obvious that customers will want friendly, efficient, service. It seems logical that customers will want quality products and services at a good price. Right? Surveys can reveal information about your customers' attitudes and perceptions. Specifically, you can learn what drives your customers' satisfaction and intent to return to your establishment.