Business Intelligence

A Seat at the Table: How Smart HR Departments Win With Business Intelligence

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Executive Summary

This guide presents a number of practical ways in which one can begin the alignment process in the sales and marketing departments - two high-profile and high-impact areas that have a significant impact on the company's bottom line. And it provides with a number of potential starting points on the road to Corporate Performance Management (CPM) - the strategic combination of people, processes, and IBM Cognos software that can produce breakthrough performance enterprise-wide.

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