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XML is one of those boring ideas that can make business run more smoothly, like ISBN numbers or barcodes. Really it's just some general rules for how to write down information so that computers as well as people can read it - mainly computers, though. It's not even a full set of rules; it's just enough to help people make a start on designing their own formats for sharing information. So in publishing, people have taken the XML rules and added some extra, book-specific ones until they came up with a standardised way for describing new titles - or old ones, for that matter.
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