Business Intelligence Investigate

A Smarter Approach: Inside IBM Business Analytics Solutions for Mid-Size Businesses

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Executive Summary

Large enterprises have come to live, eat, and breathe analytics. Teams of engineers and statisticians spend their days immersed in seas of data from various sources. However, it isn't just the largest of organizations that can benefit from analytics and data-driven decision-making. Businesses of all sizes need to leverage the new currency of data and information. Mid-size businesses are especially well-positioned to take advantage of IBM's suite of analytics tools which, instead of requiring teams of statisticians and data centers they can't afford, empower end-users to explore, mine, visualize, and model data using trusted platforms and state-of-the-art software.

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