E-Commerce

A Soft Computing Platform for Minimizing the Bullwhip Effect

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Executive Summary

An unmanaged supply chain is not inherently stable. The bullwhip effect occurs when the demand order variability's in the supply chain are amplified as they moved up the supply chain. Distorted information from one end of a supply chain to the other can lead to tremendous inefficiencies. In this paper it is shown that if the members of the supply chain share information with intelligent support technology, and agree on better and better soft computing technique on future sales for the upcoming period, then the bullwhip effect can be significantly reduced. This paper emphasizes on fuzzy logic technique and discusses its effect on reducing bullwhip effect.

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