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In the 24/7 web industry, business owners can feel a constant need to push the latest and greatest software to the live site in order to remain competitive and ensure growth. However, the bottom line to the business must always be that the site is fully available and functional to consumers. The business cannot make money if a customer is greeted with a maintenance page. Also, the business reputation of the company can be severely damaged if the web site proves to be unavailable to customers or if orders aren't received due to improper fulfillment. The constant rapid updating and changing of software can cause severe site instability to the point where the business can fail.
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