Date Added: Aug 2011
In present business scenario, databases have been playing a crucial role in providing useful information for decision making regarding various marketing plans and strategies, from years. DBMS supports query languages which are useful for query triggered data exploration, whereas data mining supports automatic data exploration. Data mining is the discovery of useful patterns in data. Data mining are basically used for prediction analysis and classification-e.g. what is the likelihood that a customer will migrate to a competitor. OLAP or online analytical processing helps one in finding valuable information from the past & present massive databases and data warehouses, to retrieve some effective and beneficial information for effective decision making.