IT Policies

A Study on Longitudinal Differences in Website User's Trust Factors According to Website Types and Time Differences

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Executive Summary

As internet businesses are expanding in diverse areas, studies related to web sites are also being performed actively. Especially in the area of e-commerce, web sites trust factors have been treated as a major research issue. However, these studies are mostly on demographic differences among site visitors including cultural differences, regional differences, sex, etc. There exist a few longitudinal studies that compare web site trust factors according to time differences. In this paper, the authors test longitudinal differences of web sites trust factors by comparing questionnaires in year 2001 and year 2011. Based on the paper, it is concluded that trust factors web sites of web sites of year 2011 are not same as those of year 2001.

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