A Study on Preference of Interface Design Techniques for Web Survey

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According to the advancement in internet and web-based application, the survey via the internet has been increasingly utilized due to its convenience and time saving. This paper studied the influence of five web-design techniques - screen design, response format, logo type, progress indicator, and image display on the interest of the respondents. Two screen display designs from each design technique were made for selection. Focus group discussion technique was conducted on the four groups of Y generation participants with different characteristics. Open discussion was performed to identify additional design factors that will affect the interest of the questionnaire.