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This paper discusses on the network service platforms and proposes architecture for Open IPTV service platform in NGN environment. Open IPTV, which provides variety of contents and data with form of openness through its value-chain, requires flexible choice on network assets. In the proposed architecture, to meet its special feature, they separate service creation environment from the NGN. IPTV has a value chain with four parties: contents, platform, network, and device. Each can be provided by the same or separated providers and also there can be more than one provider. The term Open IPTV in this paper means the IPTV service that has a form of openness all over its value chain regardless of the service providing party.
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