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The number of channels and genres offered by television and video service providers has increased and proliferated tremendously in recent years. This continuous increase is as a result of different factors such as preferences, interests, tastes and demographics of individuals who watch television and video. In order for television and video service providers to attract, retain and satisfy customers, they need to deliver substantive, lucrative, efficient and effective services through channels and genres that meet the interests, tastes and preferences of users/customers.
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