A Survey on Web Spam Detection Methods: Taxonomy
Web spam refers to some techniques, which try to manipulate search engine ranking algorithms in order to raise web page position in search engine results. In the best case, spammers encourage viewers to visit their sites, and provide undeserved advertisement gains to the page owner. In the worst case, they use malicious contents in their pages and try to install malware on the victim's machine. Spammers use three kinds of spamming techniques to get higher score in ranking. These techniques are Link based techniques, hiding techniques and Content-based techniques. Existing spam pages cause distrust to search engine results. This not only wastes the time of visitors, but also wastes lots of search engine resources.