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Almost everyone today has his or her mobile phone and Bluetooth has already become a standard inclusion on most mobile phones, laptops and PDAs. Data transfer through Bluetooth among the handheld devices is common and popular. Bluetooth establishes links in a more convenient manner to facilitate sharing data between devices. It motivates one to apply this technology to hypermarket advertising. This paper presents a framework that pushes advertisements to hypermarket customers with handheld devices via Bluetooth. The paper has implemented the system and completed the field test in a local superstore. The result was satisfied. Hypermarket can reduce the cost of distributing handbills by using this proactive advertising system which also provides dynamic delivering of advertisement.
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