A Thirst for Something Different

A quantitative consumer beverage consumption study reveals that although carbonated soft drink beverages remain the overwhelming thirst-quencher of choice, there is hope for the innovative dairy processor that heeds consumer needs. In this particular study, for example, participants listed taste (including aftertaste) and flavor as factors that most affect their milk consumption; indicating potential researchable areas where dairy processors can make a difference.

Provided by: Dairy Management Topic: Software Date Added: May 2001 Format: HTML

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