Start-Ups

A Wasteful Search For The Killer Idea

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Executive Summary

Entrepreneurs do not wait until they have their "Eureka moment" to start a business. In fact, most of the truly successful businesses are not new ideas, but a fresh approach to an old business: Groupon did not invent the deal-of-the-day business when they launched in 2008. Most credit Woot as having started the phenomenon in 2004 - Groupon just put a fresh spin on the model by focusing on local retailers in a specific city.

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