Big Data

A Winning Combination: Sales And Marketing

Date Added: Oct 2009
Format: HTML

The great divide between sales and marketing has been exacerbated by the recession, and the marketing camp seems to be losing the good fight." In this paper, the authors were mostly concerned with getting a dialogue between sales and marketing." Together with his co-authors, Rackham developed a diagnostic tool in the form of a questionnaire, to allow companies to assess the quality of the working relationship between sales and marketing and just how integrated they were within their companies.