Networking

ABC Analysis In An Internet Shop: A New Set Of Criteria

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Executive Summary

This paper presents a model of ABC analysis tailored for internet shops. The standard set of criteria is expanded to cover e-commerce specific characteristics, such as the number of product views, search engine rankings and product links via a recommendation system. The proposed new methodology is applied to real data from an internet bookstore in Poland. A comparison with the results of a standard, not internet-oriented ABC analysis shows the advantage of using the new set of criteria.

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