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Aberdeen Group Research Paper, Content Analytics: Helping the Best-in-Class Drive Superior Customer Service

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Executive Summary

Read the research paper to discover how Content Analytics can help your organization analyze, search and classify unstructured content for superior business outcomes.

This study examined 125 organizations from across the globe and identified best in class practices for unstructured data management. A recent survey across all industries reported that over 51% of all business data was considered unstructured. Organizations using content analytics to tap into unstructured content saw an increase in sales effectiveness, customer satisfaction and customer retention.

These organizations are able to:

  • Analyze two times the amount of content
  • Cut the time searching for data / answers by over 60%
  • Increase the number of quota attaining sales reps by 11%
For organizations looking to start a content analytics program or improve their existing capabilities, Aberdeen Group lays out several recommendations in this research paper. Register now to read the paper and find out how your organization can become Best-In-Class when it comes to managing your content.

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