Accela Video White Paper: Circumstances and Customers Have Changed Has Your Loyalty Program Kept Pace?

While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This video highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base.

Provided by: Oracle Topic: Big Data Date Added: Dec 2010 Format: Podcast

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