Data Management

Accelerating Online Business Insights

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Executive Summary

Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you make data-driven decisions that quickly impact revenue, traffic, and site stickiness. Using case studies and examples from leading media, content and e-commerce websites, this white paper illustrates the competitive advantage available to those who use behavioral analysis to turn data into intelligence.

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