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To establish competitive differentiation, organizations across the globe face similar issues - the need to simultaneously address situational questions ("What"), and forward-looking questions ("How"), as part of their every day organizational reporting and planning needs. Business Intelligence (BI)solutions can help with "What" analysis to provide past and present views of data and transactional reporting, whereas multi-dimensional Online Analytical Processing (OLAP) tools excel at "How" analysis, providing modeling and forecasting capabilities to determine how particular behavior will impact results.
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