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Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be 'Faster' - enhanced uptake of top line sales, 'Better' - accelerated growth and higher peak sales, and 'Cheaper' - executed with fewer resources. Accenture high performance research shows that many players in the life science industry are facing several market trends that increase the importance of delivering maximum value to customers and to the company with each new product or indication launch.
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