Social Enterprise

ACT! By Sage And Social CRM - Part 1: Connecting With Your Customers: A Guide To Social Media

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Executive Summary

Social media is online content created by people, for people. It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as blogs, podcasts and video sharing. With the dramatic uptake of these new technologies, social media has had a profound impact on the way people discover, read and share news, information and content. While social media has been used to help transform the reputations of global brands, it is in fact useful for almost every type of business. Whether you have a restaurant, retail outlet or provide professional services, social media enables you to build your online reputation, increase trust and generate business.

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