Date Added: Aug 2009
The authors develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has shifted away from understanding effects of local factors. The approach runs counter to the idea that globalization is a homogeneity-producing process, and to the view that society is moving from particularism to universalism. They argue that with globalization, not only has the local remained important, but in many ways local particularities have become more visible and salient.