Leadership

Adaptation Chains In Triadic Relationship Settings - A Case Study Of A Travel Management Process

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Executive Summary

The focus of this paper is on adaptation processes within triadic relationship settings, which consists of an organizational buyer, and its travel agency and service supplier partners (2 airline companies and a hotel chain). The core of their co-operation is the buyer's travel management process. The purpose is to paper how the buyer's changing buying behavior affects the travel management process, and how the suppliers and travel agency partners adapt their resources and activities to the client's new needs.

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