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The current market is asking retailers some very difficult questions - questions that their existing processes and tools do not have the answer to. The only certainty is that consumers are less predictable than ever and buying patterns are changing at an exponential rate. It takes the proper mix of science, retail intelligence and merchandising art in order to ensure that every store in a supply chain carries the right inventory, while maintaining a high service level and market share. In order to adapt to the new market, retailers need to respond to the demands of the consumer and rationalize their assortments at a local level.
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