Tech Industry

Addressable Online Advertising: Generate New Service Provider Revenue While Protecting Privacy

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Executive Summary

Cisco in conjunction with Feeva Technology introduces a fundamentally new approach to the delivery of advertising content and media to Internet-connected digital devices. This solution for Addressable Online Advertising is a new network-centric approach that enables "Real-time market segmentation" so that broadband and mobile operators can gain new revenues in the online advertising ecosystem. The solution makes anonymous subscriber demographics available to online advertising agencies, advertising networks, and online publishers, enabling them to provide more relevant advertising. The end results are higher ad response rates and more effective online commerce.

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