Emerging Tech

Ads That Follow You Across The Internet - A Twist On An Old Idea

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Executive Summary

Sometimes the most interesting innovations come from the simplest ideas. Look for innovation in the simplest ways and smallest things. At its core, retargeting is nothing more than serving up banner ads of a certain type to a certain audience - with the main difference being that the ads are served AFTER the user leaves a website. That one twist - serving up ads AFTER the visitor leaves the site - can make all the difference in the success of a campaign.

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