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From the time in 1704 when the first newspaper ad regarding an Oyster Bay estate appeared, ads have formed an integral form of communication through the harnessing of various mass communication media available. Ads first emerged as useful medium to spread religious propaganda through the medium of print. As time lapsed, there could be seen a major commercial shift in the purpose and design of ads. The impact of television ads attained such heights that it was considered impossible for a politician to win an election without advertising on TV. Today, the constant overflow of jingles, taglines, contests, etc. have rattled the consumer from confusion to indifference.
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