Advanced Analytics: Towards Better Business Decision Making In Consumer Packaged Goods (CPG) Industry

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Executive Summary

This white paper addresses the business challenges facing Consumer Packaged Goods (CPG) industry and how the challenges can be solved using advanced analytics and how to make an enhanced business decision to get better profitability, boost market share and generate revenue. Advanced analytics help CPG industries to accomplish business goals to achieve significant insights into supplier performance, inventory control, demand planning, maintenance cost, consumer and market trends, competitor sales and market analysis. CPG value chain facilitates the identification of factors that impact the long-term profitability and successful strategic plan for CPG industry.

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