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This paper describes the design and implementation of the advertisement data management and corresponding intelligent application for use in Wireless Billboard Channels (WBCs) services in the emerging Ubiquitous Consumer Wireless World (UCWW). Running at the application enabler sub-layer of a WBC Service Provider (WBC-SP)'s node the advertisement data is formatted by using the Abstract Syntax Notation (ASN.1) and organized into segments to reduce the access time, and thus minimizing the Mobile Terminal's (MT) energy consumption on this service.
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