Social Enterprise

Advertising Efforts In Social Media - Effective Or Not?

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Executive Summary

The purpose of this paper was to investigate the methods of advertising that are currently in use in social media and especially in social network sites. Another aim was to find out if these methods are an effective way of promotion for the advertisers and are they effectively used as a part of the advertisers' promotion mix. This paper was made using secondary and tertiary research from academic and business literature, papers from newspapers as well as from internet resources and furthermore studying some results from researches conducted on topics related to this paper. An advertising expert has also been consulted when preparing some conclusions relevant to this research.

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