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Consumers are now telling marketers that place-based digital advertising is the number one way to grab their attention. OTX (Online Testing exchange) conducted a nationwide survey with consumers where people reported that this media was one of the most unique and entertaining ways to capture their attention. In fact, 63% reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines and radio (Digital Out-of-Home Media Awareness and Attitude Study, 2007- 2008).
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