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Too often, architectures are used as sales tools rather than technical blueprints. In a typical scenario, a fast-talking technical manager (the "Architect") presents a few high-level view-graphs to convince one of the greatness of his product or system. This is a presentation of a marketing architecture. Most marketing architectures are directed externally at customers and not at software developers. Marketing architectures are fine for advertising the features of commercial products, but they only provide limited technical information for developers. The problem with marketing architectures is that they are decoupled from the development process. The so-called architect is a manager who delegates most technical details to individual developers.
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