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Today's economic climate presents challenges in achieving business differentiation. Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness. The Microsoft? Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value. Three means through which it does this are improved application life-cycle management, a rich development platform on which developers can build, and more efficient designer-developer collaboration. Each of these topics is discussed in greater detail in this whitepaper.
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