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For decades African countries have been off the radar screen of many non-African corporations with global operations. Companies in the energy, mining, and other extractive sectors needing access to the continent's relatively cheap innumerable resources have been the exception to this norm. While several factors may account for the marginalization of Africa by the global business community, perhaps the most critical is the image of the continent carried in the media. Stories of famine in Ethiopia, genocide in Rwanda, civil war in Liberia, and HIV/AIDS devastation across the continent offer some examples.
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